The rate at which technology is evolving is unbelievable; from new social platforms to new mobile technologies, every day brings a new challenge and opportunity. And given the rate at which companies are moving toward digital solutions, the future for traditional and conventional varieties of marketing are bleak. Thus, with each change that is introduced, people need to stay up-to-date.Employers are not necessarily seeking job candidates with marketing degrees or years of experience in part because they need people with skills that might not even be taught on a college campus yet. If Facebook marketing is needed by an employer, but a college graduate doesn’t have that specific knowledge, the employer is going to seek out the job candidate that does have it
In addition, digital marketing is so wide-ranging that the skills needed are going to differ from employer to employer. The industry needs to frequently adapt to new strategies and best practices which makes the job a constant revelation. Marketers need to always be on their toes and informed about the latest happenings around the world.
Digital marketing has so many parts to it—with those parts constantly changing as technology develops and consumer tastes evolve—that it’s almost impossible to list every aspect of the field, but some of the key components include:
- Search engine optimization (SEO)
- Search engine marketing (SEM) which includes pay-per-click (PPC) advertising
- Social media marketing, including Facebook, YouTube, Twitter and more
- Mobile marketing, including SMS
- Content marketing
- Web analytics
- Growth hacking
- Digital advertising
- Marketing automation
- Email marketing
As you can see, digital marketing covers a wide and diverse range of areas of knowledge, with only some crossover between them. And while one employer needs someone highly knowledgeable in social media marketing, another might need an email marketing wiz while yet another is seeking a growth hacker. All of these are skillsets someone new to the field can learn without going back to school for a degree.