Till a few years back, the aspiring marketers of the digital world in the game of SEO used to get away with a panel of formulaic moves that would make sure that you get to the top spot. However, in today’s date, things have gotten different. The SEO or the Search Engine Optimization has evolved to a great extent and to a degree which emulates the marketing of the real world. But that is where the beauty of the process lies. It may be important for the beginners to come off with some bare basics which may require a little more of efforts from your side which will go a long way. Check out the below SEO hacks for learning SEO the best way:
1. Accelerated Mobile Pages
2. Make sure your content is evergreen
Creating a good content is great but the content which is timeless goes a long way and is far better than only good content. For beginners, it is vital that you should post content on your website which can be read and enjoyed for a long period of time. The content should be relevant and should make a permanent place in the minds of the reader. Inspire the people and the readers to take action after reading your post. The content you post should have a purpose. It should be readable and easy to follow. Put your knowledge out and make sure your content has a purpose.
3. Term frequency and Inverse document frequency
Keywords play an important role in the content you post on your website. Term frequency and inverse document frequency are statistical terms which display the importance of which keywords should be used for how many times and what weightage do they hold overall in your content. The more times you use a keyword in your content, the more weightage it holds for you. Keywords should be used in a way that they bring more response and search results for your website.
4. Work on increasing your click through rate or CTR
No matter how many times you show up on the search result page of the search made by the user or on the first page when the user makes a search, if they do not click on your website and you are not able to make them visit your web page, then there is no point of occurring on the first page. Even if someone clicks on your website and then they quickly back out, this also indicates that there is something wrong with your web page. Finding out the problem in that will definitely help.
5. Make use of the second largest search engine: YouTube
Do not underestimate the power of the second largest search engine which is YouTube. Having your channel on YouTube about the website you have will add to the content of your site, add as a supplement and will also enhance how the people are going to perceive you. This increases your social media performance, presence and also shares and increases the audience for your blog as well.
6. Take it to Google+
While twitter and Facebook are amazing social media platforms on their own, Google+ has its own ace up its sleeve. The best way to enhance your presence on social media platforms is to follow up with Google+ and make a profile on the same. This will increase your subscribers online and add to enhancing your audience group online. However, make sure that your content is curating and engaging so that people visit your site regularly and do not go somewhere else for the same type of content.
7. Building of Broken link
Broken link building is an important part of SEO learning and is an excellent hack of beginners in SEO. Building of broken link can be done by contacting a webmaster who will have a broken resource on their website and will offer to replace it with one which is working. This will make sure that you have a broken link with building it and making your website into a better and working one to go smooth with the functioning of the same.
Schema is usually neglected a lot of times but it is unfortunate because this form of optimization can do a lot to enhance the rankings of your website and boost them in the best way. In the basic terms, schema mark-up is a code. It helps in the translation of your words into a thing which your search engine will understand. Basically, it translates your content into code.
9. Put https:// to use
Google has always shown a preference for a few https sites over HTTP ones just like any person would. HTTP is a system which helps in moving information and lets it go around the internet in a free form as long as the information which gets the point. Use the secure version of http which is SSL in order to communicate perfectly.
10. Just go natural
This is one of the most forgotten and yet the most basic ways to boost the rankings. Do not go for a fancy language or the most vibrant words, just write like you would. Do not worry about technicalities. Sure, they matter, but not as much as your natural tone does. SEO is not about impressing your audience.
Follow these basic 10 SEO hacks and you are all good to go for a great blog and a website. Grab all the attraction you have always wanted for your website with these SEO hacks.