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Email marketing is the highly compelling digital marketing strategy which helps in interacting with the customers with the help of emails to convert the possible leads into customers. These emails assist in generating website traffics, leads or signups for business and strengthening personal relationships.
For effective email marketing, the content should be a reader engaging with personalized terms and interesting graphics. It is important that each newsletter or email has some offers/values for the readers. Visuals make sure that the readers adapt the most significant information effortlessly.
What is Email Marketing
Commercial email Vs Business email
Understanding Permission-Based Email Marketing
Single Opt-In Mail Vs Double Opt-In Mail
Extracting & Collecting Email Data
Subscriber Opt-In & Opt-Out Option Integration on Site
Email Marketing Server Setup Process
Email Marketing Service Provider (ESPs)
Amazon SES Email Marketing Service
Designing Email Marketing Campaign
It will also help in converting visitors into subscribers.
Email Copywriting Best Practice
Sending and Analyzing Campaigns Report
Handling Response from Email Campaigns
Understanding SPF, DKIM, IP Blacklisting/Whitelisting
Email Marketing CAN-SPAM Law
SPAM Folder Delivery Factors & How to Avoid
Tools, Templates & Worksheet for Email Marketing
Should buy an email list is okay?
No. people who are on the purchased list are rarely there to hear from your company. Suddenly, receiving a message or even spam message they do not have any idea about who you are, and how you land on their emails. So this will make a bad impression on the reader’s side.
How to grow the email subscribers’ list?
The email marketing campaign only is successful because of the right subscriber’s list. This list should consist of all the details of past, present and prospective customers informed. It is also important to make sure that the customer list should be as focussed as possible. For example, they should be interested in the product or services that your company is offering.
Is email marketing is still an effective marketing technique?
Email marketing is still one of the most effective marketing techniques for small businesses to increase the reach in customers. The main reason behind this is that content is directly reached to the customers. So email marketing is the direct communication method from prospects and clients.
Why test the email campaigns?
It is important to test the email marketing campaigns as it will help in measuring the outcome. The best way to do is A/B test in which two campaigns are launched at the same time with the same goals to achieve so that it can be measured that which campaign is performing better and to which focus on.
Is social media marketing is substituting email marketing?
As per statetics email marketing have three times more reach than both twitter and facebook marketing. So, Facebook marketing is an effective method of marketing but it cannot replace email marketing.
What is the best time to send marketing emails?
The best time to send marketing emails differs from business to business as per their needs. So the best way to find out the time and day is to conduct a test. For the test, conduct the research, analyze the open rates and then just decide as per the results.
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