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Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing website visibility. It is the combination of organic results, paid directories and pay per click advertisements. It facilitates to convey the quality traffic on the website to ensure return on investment (ROI).
SEO is a subset of search engine marketing which ensures that the page rank increases. It has a set of ‘white hat’ practices that webmasters and content producers follow to achieve a good ranking on the search engine page results.
What does SEO stand for?
SEO means search engine optimization which engages in getting higher page rank and search engine’s SERPs (search engine results pages) to bring organic traffic to the page.
What is on-page SEO?
On-page SEO represents tactics that are utilized for assisting the page for higher ranking in the search engine. It includes both content and HTML source code of the page.
Is SEO is different from SEM?
SEO or search engine optimization is compassed by search engine marketing where SEM includes both PPC and SEO.
Why search engine traffic is so important?
As per the statistics on the web,
So, high ranking definitely increases the chances of getting organic traffic.
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