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Digital Marketing Course Modules - Click Perfect™

Conversion Optimisation

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Conversion Optimisation

In this conversion rate optimization module, you will learn how to increase the conversion rate on your website to get most out of your advertisement and marketing budget in digital marketing for your lead generation campaign.

  • What is CRO
  • Term List and Lingo
  • Introduction to Optimization
  • The Role of Optimization
  • Usability Hub Screen Flow
  • Heatmaps & Recordings
  • Contact Form Analysis
  • Identifying & Prioritizing Tests
  • Page Identification
  • Page Prioritization
  • Copy / Image Tests
  • Navigation Tests
  • Search Box Tests
  • The Importance of a Hypothesis
  • How to Create a Hypothesis
  • Hypothesis Example
  • Split Test Basics
  • Principle Of Persuasion
  • Campaign Scheduling
  • Optimization Calendar
  • Anatomy of Conversion Optimize Page
  • Elements on Conversion Optimize Page
  • Conversion Optimization & Target audience

Question-Answer to clarify all your doubts and queries related to social media optimization and social media marketing (SMO), etc anytime during course by our trainer on chat, mail, and WhatsApp.


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