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Online Reputation Management (ORM) Course Module - Click Perfect™

Online Reputation Management

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Online Reputation Management

The online reputation management course module will give you an idea and practical knowledge of how to create an online reputation of an individual or of an organization in the digital world.

  • What is Reputation Management?
  • Need for Online Reputation Management
  • Identify what a corporate reputation is and why it is important
  • Impact of negative conversations
  • Understanding sentiments of a brand
  • Steps for Effective Online Reputation Management
  • Examine how the digital age has affected reputation management  
  • identify the reputational risk that exists online 
  • Use the audience as co-creator of the story and brand
  • How online has the media cycle changed
  • Understanding Online Reputation & Offline Reputation
  • examine how to build a reputation–conversation and coverage
  • show how to protect a reputation in times of adversity
  • Creating the Reputation of a Brand/Individual Online
  • Monitor your reputation and act on issues.
  • Protecting a Reputation: When it goes wrong, crisis & response
  • Identify ways to embrace online negativity/criticism 
  • Explain how to respond to a crisis online
  • ORM Tools like Google Already, TweetDeck Brand Monitor,, etc

Question-Answer to clarify all your doubts and queries related to the ORM – online reputation management, etc anytime during course by our trainer on chat, mail, and WhatsApp.


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