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Certification Program in Digital Marketing

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Email Marketing

Course structure in brief–

  • What is Email Marketing
  • Commercial email Vs Business email
  • Understanding Permission Based Email Marketing
  • Single Opt-In Mail Vs Double Opt-In Mail
  • Extracting & Collecting Email Data
  • Subscriber Opt-In & Opt-Out Option Integration on Site
  • Email Marketing Server Setup Process
  • Email Marketing Service Provider ESP’s
  • Amazon SES Email Marketing Service
  • Designing Email Marketing Campaign
  • Email Copywriting Best Practice
  • Sending and Analyzing Campaigns Report
  • Handling Response from Email Campaigns
  • Understanding SPF, DKIM, IP Blacklisting/Whitelisting
  • Email Marketing CAN-SPAM Law
  • SPAM Folder Delivery Factors & How to Avoid
  • Tools, Templates & Worksheet for Email Marketing
  • Question-Answer session to clear doubts & re-capture everything

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