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Certification Program in Digital Marketing

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Google Adwords ( Pay Per Click )
 

Course structure in brief–

  • What is Google Adwords (PPC)?
  • Understanding the Concept of Online Advertisement
  • How Google Adwords Program Works
  • Setting Up Adwords Account
  • Google Adwords Ads & Ad Networks Types
  • Google Adwords Campaign Types
  • Google Adword Express Vs Regular Adwords
  • Understanding Pricing Model
  • What are CPC, CPM & CPA Ads
  • Billing and Payment Settings
  • Adwords User Interface Dashboard Overview
  • Keywords & Customer Research
  • Understanding Keyword Match Types
  • Adwords Account Structure
  • Creating Search Campaigns
  • Campaigns, Ad Groups, and Ads (explanation)
  • Display Campaign Creation
  • Video Campaigns
  • Adwords Shopping Ads
  • Mobile App Installation Ad Campaign
  • Google Adwords Extensions
  • Mobile Device Targeting
  • Adwords Bidding Types & Strategies
  • Landing Pages Best Practice
  • Conversion Tracking Code Setup
  • Remarketing Ads in Adwords
  • Campaigns & Ads Optimization
  • Understanding Ad Ranking
  • Google Adwords Tools
  • 3rd Party Tools for Adwords
  • Google Analytics -Adwords Integration
  • Measuring Ads Result Matrix
  • Google Adwords Reporting
  • Understanding Ad Policy and Rules
  • Google Adwords Exam & Certification
  • Question-Answer session to clear doubt & recapture everything

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