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Certification Program in Digital Marketing

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Google Analytics/Web Analytics

Course structure in brief–

  • What is Web Analytics?
  • Google Analytics Vs other Analytics Tools
  • Google Analytics Features Overview
  • Google Analytics Account Setup
  • Analytics Code Integration on Website/Blog
  • Measurements o Metrics & Data
  • Understanding Accounts, Profile & View
  • Analytics Report Sorting
  • Real-Time Traffic Report Analysis
  • Understanding New Visitors Vs Returning Visitors
  • Audience Report Analysis
  • Traffic Behaviour Segmentation
  • Search, Paid & Social Traffic Filtration
  • eCommerce Traffic Segmentation
  • Remarketing Audience Segmentation
  • Custom View Setting
  • IP Filtration Setting
  • Goal and Conversion Reports
  • Intelligence Report & Bounce Rate
  • Google Analytics Reports & Action Plan
  • Question-Answer session to clear doubts & recapture everything.

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