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Certification Program in Digital Marketing

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Search Engine Optimization
 

Course structure in brief–

  • What is Search Engines?
  • Types Of Search Engines?
  • How Search Engines Works?
  • Understanding Search Algorithms
  • What is Search Engine Optimization (SEO)
  • What are Keywords & How it Works
  • Website Indexing in Search Engines
  • Understanding Popularity & Ranking
  • Meta Tags & Meta Data
  • SEO Copywriting Techniques
  • On page Optimization (complete)
  • Off Page Optimization (complete)
  • Link Building (Strategies)
  • Local SEO Optimization (strategies)
  • UI/UX - User Experience Optimization
  • Website Structure Optimization
  • Schema Data Implementation
  • 404 Errors, Sitemap & Robots Txt
  • Technical SEO Optimization
  • Black Hat & and Grey Hat SEO Techniques
  • SEO Tools, Tricks & Strategies
  • Measuring SEO Performance & Reporting
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