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Certification Program in Digital Marketing

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Social Media Marketing

Course structure in brief–

  • What is Social Media?
  • Why Social Media is Important?
  • Social Media Optimization Vs Marketing
  • Primary Social Media Platform for Business
  • Social Media & Business Branding
  • How Social Media Impact Site Ranking in Search
  • Facebook, Twitter, Linkedin, Google Plus & Pinterest
  • Setting Up Business Page/Profile on Primary Channels
  • Social Media Business Page /Profile Optimization
  • Different Features available for Business (explanation of all platform)
  • Best Practice of Using Graphics & Multimedia
  • Social Media Post & Graphics Designing Tools
  • Creating First Promotional Post for all Platforms
  • Increasing Likes, Followers & Post Engagement
  • Social Media Extensions & Plugins for Website Integration
  • Understanding Social Media Influence
  • Understanding Earning Opportunity from Social Media
  • Social Media Open Graph Meta Data
  • Advertising Account Setup on all Platforms
  • Overview of all Features in Ads Dashboard
  • Understanding Ad Campaign Structures
  • Creating Sponsored Ad Campaign
  • Understanding Pixel & Remarketing
  • Social Media Management Tools
  • Social Media Etiquettes (Do & Don'ts)
  • Everything will be covered on above mentioned primary social platforms
  • Question - Answer to recapture all you have learned.
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